The campaign featured a TV spot narrated by rap artist Killer Mike, and included NFT art on Atlanta’s futuristic landscape.
Director Spike Jordan imagined a ‘New Atlanta’ while emphasizing Cadillac’s connection to the audience. Ah hah! Got you!Ĭredits: Jason Mitchell, CEO at Movement Strategy Christy Pregont, Chief Creative Officer at Movement Strategy Alex Krutchkoff, Creative Director at Movement Strategy Jake Fertig, Creative Director at Movement Strategy Christopher Crompton, Art Director at Movement Strategy Austin Mitchell, Copywriter/Content Strategist at Movement Strategy Diana Jannuzzi, Strategy Director at Movement Strategy Kevin Smith, VP, Head of Accounts at Movement Strategy Kylie Ladd, Senior Data & Insight Strategist at Movement Strategy Wendy Kong, Director of Data & Insight at Movement Strategy Giang Luc, Senior Project Manager at Movement Strategy Nikki Ahmed, Senior Producer at Movement Strategy Tanu Muino, Director at Underwonder Frank Borin, Producer at Underwonder Lauren Cortizo, Creative Marketing at Netflix Sean Dobson, Creative Marketing at Netflix Melanie Grabow, Creative Marketing at Netflix Read MoreĬadillac sought to reach young Black innovators and creators with this campaign for its new Escalade-V tied to Black Music Month in June. This was part of some 13 videos and other posts, which gained 5.7 million views across four platforms grabbing 300,000 engagements. One Facebook post asked - in a 360 degree interactive view of things - asked “What can you find?”. Netflix hyped its content destination - Home of True Crime - on social media focusing on its ‘light’ true crime shows in particular. Getting a 360 view of a crime scene really helps those amateur sleuths. Netflix Home of True Crime by Movement Strategy for Netflix The campaign involved a 60-second video showing the “true” story of hands-free innovations, as well as billboard ads in front of tech companies.Ĭredits: Frito-Lay: Cheetos SVP Brand Marketing Director: Stacy Taffet SR Brand Director: Jessica Spaulding Marketing Director: Melody Macaluso Brand Manager: Dorothy Doan Strategic Insights Director: Brodie Dunn Goodby Silverstein & Partners Chief Creative Officer: Margaret Johnson Creative Director: Stefan Copiz Creative Director: Eamonn Dixon Senior Art Director: Fabio Santoro Senior Copywriter: Pedro Furtado Executive Producer: Sara Ward Producer: Charlotte McConnell Account Director: Chris Nilsen Account Director: McKenzie Badger Account Manager: Daney Ramirez Assistant Account Manager: Aimee Fung Group Brand Strategy Director: Ralph Paone Brand Strategy Director: Gabriella Dishotsky Junior Brand Strategist: Kelly Kikuchi Communication Strategy Director: Caitlin Neelon Senior Communication Strategist: Jacob Sperla Associate Business Affairs Manager: Howie Mapson Broadcast Traffic Manager: Rowena Cuejilo Production Company Company name: Biscuit Filmworks Director: Aaron Stoller, Biscuit Filmworks Partner / Managing Director: Shawn Lacy Executive Producer: Holly Vega UPM: Jay Veal Producer: Jennifer Walker Head of Production Sean Moody Director of Photography: Jody Lee Lipes Production Designer: Jeremy MacFarlane Editorial Company Company name: Arcade Editor: Jeff Ferruzzo, Arcade Assistant Editor: Dean Miyahira Producer: Tom Barnett Executive Producer: Crissy DeSimone Telecine Company name: Co3 Colorist: Tim Masick Senior Color Producer: Kevin Breheny VFX/Finishing Company name: Parliament Sound Design and Music Music: Assemble Sound Mix Company name: Lime Mixer: Joel Waters Assistant Mixer: Collin Thomas Executive Producer: Susie Boyajan Partner Agencies: OMD: Director, Integrated Media Planning: Kim Forrester Vayner: Account Director: Marissa Ruskin KPR: Vice President: Manuela Gould Amazon: Head of NA Endemic, Brand Innovation Lab: Adam Stalker VTProDesign: Executive Producer: Paul Elsberg Read More The campaign launched with a full-page New York Times ad crediting Cheetos with inspiring a list of hands-free technology, including automatic doors, voice-activated lights, hands-free robots, automated dog feeders and the like. The “Hands Free” campaign for Cheetos leaned into tech headlines by suggesting that Cheetos dust on hands was the inspiration for hands-free technology.
#Adops screenshot maker in app free#
Hands Free by Goodby Silverstein & Partners for Cheetos
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