The service’s homepage, and the shows the network acquires, has long been ruthlessly optimized to appeal to very specific audiences. I see Liam Neeson in my Love, Actually thumbnail others might see Chiwetel Ejiofor.)
#Netflix top 10 movie
(More questionably, as outlets such as Wired have reported, if you’re Black, you’re going to end up seeing Black performers in your thumbnails, even if they’re relatively minor characters in the movie or show.
If you love comedy, your Good Will Hunting thumbnail might feature Robin Williams. This means (to take Netflix’s example) that if you watch a lot of romance, the company might serve you a thumbnail for Good Will Hunting that features Matt Damon and Minnie Driver smooching. Since 2017, Netflix has customized its tiles based on a user’s viewing history, a change from its original quest to find the One Thumbnail to Lure Them All. In the battle against “ analysis paralysis,” the network is constantly experimenting with new ways to make items on the homepage as appealing as possible.Īnd Netflix recognizes that artwork-the thumbnails they present-is crucial to that decision-making. The network’s own research shows that users consider each title for a whopping 1.8 seconds, and that if users don’t find anything in a minute and a half, they’re gone.
Netflix has always been devoted to getting users to click on a show-and fast.
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